Hitch introduces us to such a man who cares about his clients on a personal level, turning their dreams into reality using their own personalities as the only weapon in the fight most every man in history has fought--the battle to earn the attention, respect, and love of the woman of his dreams.Alex "Hitch" Hitchens (Will Smith, Independence Day) is a man whose wares include opportunity, hope, and fulfillment of dreams.With Hitch's help, however, anything is possible, and Albert sufficiently attracts Allegra, and another successful relationship begins to blossom.Meanwhile, Hitch finds himself sucked into his own game as he pursues a journalist named Sara (Eva Mendes, We Own the Night) who is hot on the trail of Allegra's new romantic interest and unravelling the mystery of "The Date Doctor." Will she learn Alex's secret identity and potentially destroy all he has built for himself and for Albert?found that she didn't enjoy this one quite as much as she did the first time she saw it.
Unfortunately, Hitch ranks among the "lesser" of the genre.
Will Smith is just much more enjoyable as a wisecracking hero (see Independence Day and Men in Black) or the serious, dramatic hero (I Am Legend and The Pursuit of Happyness).
While he doesn't deliver a dreadful performance by any stretch of the imagination, he certainly didn't knock my socks off, either.
But what if there was one guru out there who did it not only for the money, but for the satisfaction of helping others because he, too, was once just like one of many of his clients?
What if his morals matter just as much, if not more, than his bottom line?